Mayhem at the launch of the newest Axe fragrances

Axe, the #1 male fragrance brand in the world, made the wildest fantasies of one hundred very lucky guys come true at the launch of its newest fragrance – Axe Anarchy.  The event – called The Axe Anarchy Raid – lets loose the sexiest women in the country on a gang of helpless, handcuffed guys in a steamy game of tag.  And as if drop-dead gorgeous female celebrities and models weren’t enough, Axe made the game even more outrageous by offering a two million-peso reward to the winning pair.  Crazy?  You bet.

Ramon Bautista gets to make co-host Marc Nelson to feel his 6-pack abs.

“This is the first and maybe the only time that Axe is coming out with matching his and hers fragrances,” says Axe brand manager Raf Hechanova.  “So we thought we would launch Axe Anarchy with the wildest, most insane idea we could think of.”

Behind the scenes: Divine Lee, Chariz Solomon, Sheena Halili, Ashley Rivera, Sam Pinto, Sarah Lahbati, and Ryza Cenon pose for a photo.

The Axe Anarchy Raid gets one hundred of the hottest girls in the country – the likes of Sam Pinto, Ellen Adarna, Iwa Moto, Jacq Yu, Regine Angeles, Nina Jose, Megan Young, Nadine Samonte, Sarah Lahbati, and many more – to search for a their match among one hundred lucky guys.  The prize?  A cool two million pesos for the first pair to rendezvous – one million for the cop and another million for her robber.  Sounds easy?  Well, there’s a catch.  The girls had to look under the guys’ shirts and do a bit of frisking to find their match.

“We pretty much went overboard with this one,” adds Axe brand manager Gem Laforteza.  “Things just kinda’ got out of hand.” 

The game started with a loud police siren that released the Robbers (the guys) from their holding area.  It looked more like a jail break than a robbery.  One hundred guys – among them the Boys Night Out, RX 93.1 DJ Gino Quillamor, GMA Leading Man Rocco Nacino, and Victor Basa – were literally tripping over each other in a mad rush to get to the other side of the field where the girls were.

But before the Robbers could get to the Cops, they had to squeeze through 20 beauty-queen-type girls (called “Wardens”) and 20 big bouncer-type guys (called “Marshalls”).  These beauties and beasts were tasked to keep the guys and the girls away from one another by arresting the guys and putting them back in jail.  The game of tag quickly turns into patintero as the gorgeous Wardens tried to tackle guys who were literally leaping away to avoid getting caught.  Meanwhile the burly Marshalls were lifting guys off their feet to deliver them back to their holding areas.  Utter chaos.

Getting tackled: More fun in the Philippines.

Ayaw papigil:  DJ Tony getting tackled by a warden.

“I totally forgot that the bouncers could put us under arrest,” narrates The Morning Rush DJ Gino Quillamor.  “I was suddenly reminded when one of them lifted me up by the shoulders.”

Regine Angeles and Jinri Park in a sea of girls.

As the Robbers got through to the other side, the Cops were released from their holding area and a different kind of chaos began.  Imagine playing as a Robber: You’d just be standing there letting the girls almost rip your shirt off for a glimpse of the code underneath.

Robber is traumatized.  There’s just too many girls in the game.

“First there would only be two or three of them,” recounts one of the guys.  “But then more would come.  And before you know it, six or eight pairs of hands are on you.  All you could do was look at their faces.  Everyone was having fun.”

Police brutality:  fourteen girls vs. one guy.

In the end, two people – internet superstar Ashley Rivera (A.K.A. “Petra Mahalimuyak”) and journalist Eric Losloso – took home the millions.  But everyone went home with an experience they would never forget. 

Ashley Rivera and Eric Losloso bring home the millions.

 

Experience Axe’s signature brand of uncontrollable attraction with new Axe Anarchy For Him and For Her.  Anarchy For Him is a fresh mix of fruity and woody notes for a sweet but masculine fragrance.  While Anarchy For Her is a succulent mix of fruity, woody, and floral notes for a luscious and feminine fragrance.  Find out more about Axe Anarchy at www.facebook.com/AxePhilippines.

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The tease is over: Axe Anarchy’s final list of 100 sexy cops revealed

The tease is over: Axe Anarchy’s final list of 100 sexy cops revealed

Temperatures reach an all-time high on the heels of the reveal of the final 100 sexy “policewomen” enlisted for the Axe Anarchy Raid. This year’s hottest cops-and-robbers game is on June 9 at Eastwood Mall with two million pesos at stake.

Headlining the sensationally sinful activity are the 30 of the country’s hottest celebs: FHM Sexiest Woman in 2011 Sam Pinto, sultry and statuesque host-actress Megan Young, enchanting vixen Kylie Padilla, ravishing beauty Sarah Lahbati, cyber seductress Ellen Adarna, screen siren Bianca King, foxy YouTube sensation Petra Mahalimuyak and drop-dead gorgeous beauty queen Gwendoline Ruais. Other starlets completing the stunning batch are Sheena Halili, Ryza Cenon, Gwen Zamora, Stef Prescott, Stephanie Henares, Chariz Solomon, Vaness del Moral, Princess Snell, Diva Montelaba, Chloe McCulley, Lou Sison, Bangs Garcia, Iwa Moto, Nina Jose, Regine Angeles, Karen Bordador, Andi Manzano, Jinri Park, Karel Marquez, Jacqueline Yu, Lauren Young and Nadine Samonte.

Japanese hottie Iwa Moto would love to play with you at the Axe Anarchy Raid

Get arrested by good girl gone bad Kylie Padilla at the Axe Anarchy Raid.

Prepare to be womanhandled by porcelain-skinned goddess Bianca King at the Axe Anarchy Raid.

Perfect 10 bodies, luscious lips and gorgeous faces like Sam Pinto can be yours to play with at the Axe Anarchy Raid.

Enjoy being handcuffed by sexy celeb cop Sheena Halili at the Axe Anarchy Raid.

   

The 100 male participants AKA “the robbers” are indeed lucky as more it girls, covergirls and models round out the remaining 70 cops, ensuring the Axe Anarchy Raid’s rank as the most explosive happening yet in the metro. With a continuous flow of sex symbols - thanks to sensually stationed wardens and a stimulating performance from the Mocha Girls, who’s to argue?

Here are some of the lucky guys to be arrested by the Sexy Cops:

Experience the new order of insatiable attraction now by checking out  

#AxeAnarchyManila on Twitter and Facebook.

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AXE ANARCHY RAID : Get Arrested by Sam Pinto

Get arrested by Sam Pinto and other sexy ladies at the Axe Anarchy Raid

Axe launches new Axe Anarchy For Him & Her with 100 of the Philippines’ sexiest

Axe fragrance lets both men and women experience the “Axe effect” with Axe Anarchy, its newest his and hers fragrance. The universal result, characterized by a magnetically strong attraction, will be put to the ultimate test during its launch at an insanely hot cops and robbers game - the Axe Anarchy Raid!

The Axe Anarchy Raid will have 100 men and 100 women in police costumes enforcing sexy on the streets of Eastwood Mall with their disarming physiques and arresting booties. Leading the list of this season’s Axe Anarchy girls is sizzling hot Kapuso star Sam Pinto. The Pinoy Big Brother Alumna is everywhere these days, landing endorsement deals for iconic brands and leading roles in popular shows. Crowned as the sexiest woman in the world by FHM in 2011, Sam Pinto is set to unleash uncontrollable attraction at the much-anticipated Axe Anarchy Raid.

Other fiercely hot females expected to sport Axe Police Department badges are Bianca King, Kylie Padilla, Sarah Lahbati, Maegan Young, Lou Young, Gwen Zamora, Ryza Cenon, Chariz Solomo, Steff Prescott, Stephanie Henares, and Vaness Del Moral.

With nearly 100 lovely ladies rounding out the list and two million pesos at stake, do guys need any more convincing to join the Axe Anarchy Raid? Check out www.facebook.com/AxePhilippines or #AxeAnarchyManila on Twitter for more details and stay tuned for more updates on the lust-worthy list.

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The Axe Anarchy Raid : 6.9.12 Eastwood Plaza

6.9.12 - Eastwood Plaza

For the man’s man, only a few things on this earth can prove as exciting as the thrill of the hunt. Axe pumps up the pleasure of the predator-and-prey pursuit with the Axe Anarchy Raid, the metro’s hottest game of cops-and-robbers that features 100 of the Philippines’ sexiest ladies chasing a hundred ordinary guys for a two million peso cash prize, to be held on June 9 at Eastwood Plaza, Libis.

The Axe Anarchy Raid is open to all men of legal age who are bold enough to be part of the 100 contenders. Playing the role of robbers, the shortlisted men will be handcuffed and assigned a number. The ladies will play the role of cops and will also be assigned certain numbers each. Braving a host of wild obstacles and challenges, the “cops” must hunt down the “robber” with the same number as hers. The first pair to make a successful arrest will clinch the coveted prize in this no-losers game of fun and adrenaline-filled pursuit.

The explosive event is presented by Axe Anarchy, the first fragrance from Axe for both men and women.  With its stimulating scent that fires up the senses, Axe Anarchy releases uncontrollable appeal in every hunk and babe and takes attraction to a new level.

The first batch of girls for the AXE ANARCHY RAID

Give in to the new order of insatiable attraction. Try out the new Axe Anarchy and join the year’s most exciting high-stakes chase. Check out www.facebook.com/axephilippines for more details and watch out for updates on the list of female celebrities who will enlist in the hunt.

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AXE Anarchy: The New Scent for Women

AXE, the leading brand for men fragrance, is releasing a scent for WOMAN as well. You read it right!

Here's the TVC of the new ad campaign:

Since this Commercial is "Censored" in the Philippines, AXE Anarchy Girls visited Magic 89.9 Boys Night Out to apologize and gave the boys Hot Massage.

 
AXE Anarchy will be holding the biggest and sexiest cops and robbers game with young and sexy models chasing after the guys. This is the event not to miss.


Here's the talk of the town Full version of AXE Anarchy TVC!

Follow AXE on Twitter and like them on Facebook to know about the latest scent. AXE Anarchy rules!!!

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