Axe, the #1 male fragrance brand in the world,
made the wildest fantasies of one hundred very lucky guys come true at the
launch of its newest fragrance – Axe
Anarchy. The event – called The Axe Anarchy Raid – lets loose the
sexiest women in the country on a gang of helpless, handcuffed guys in a steamy
game of tag. And as if drop-dead gorgeous
female celebrities and models weren’t enough, Axe made the game even more outrageous
by offering a two million-peso reward to the winning pair. Crazy?
You bet.
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Ramon Bautista gets to make co-host
Marc Nelson to feel his 6-pack abs.
|
“This is the first and maybe the only time
that Axe is coming out with matching his and hers fragrances,” says Axe brand
manager Raf Hechanova. “So we thought we
would launch Axe Anarchy with the wildest, most insane idea we could think of.”
 |
Behind the scenes: Divine Lee, Chariz
Solomon, Sheena Halili, Ashley Rivera, Sam Pinto, Sarah Lahbati, and Ryza Cenon
pose for a photo.
|
The
Axe Anarchy Raid gets one hundred of the hottest girls in the country – the
likes of Sam Pinto, Ellen Adarna, Iwa Moto, Jacq Yu, Regine Angeles, Nina Jose, Megan Young, Nadine Samonte, Sarah Lahbati, and many more – to search for a their match among
one hundred lucky guys. The prize? A cool two million pesos for the first pair
to rendezvous – one million for the cop and another million for her robber. Sounds easy?
Well, there’s a catch. The girls
had to look under the guys’ shirts and do a bit of frisking to find their
match.
“We pretty much went overboard with this
one,” adds Axe brand manager Gem Laforteza.
“Things just kinda’ got out of hand.”
The
game started with a loud police siren that released the Robbers (the guys) from
their holding area. It looked more like
a jail break than a robbery. One hundred
guys – among them the Boys Night Out,
RX 93.1 DJ Gino Quillamor, GMA Leading Man Rocco Nacino, and Victor Basa – were literally tripping
over each other in a mad rush to get to the other side of the field where the
girls were.
But
before the Robbers could get to the Cops, they had to squeeze through 20
beauty-queen-type girls (called “Wardens”) and 20 big bouncer-type guys (called
“Marshalls”). These beauties and beasts
were tasked to keep the guys and the girls away from one another by arresting
the guys and putting them back in jail.
The game of tag quickly turns into patintero
as the gorgeous Wardens tried to tackle guys who were literally leaping away to
avoid getting caught. Meanwhile the burly
Marshalls were lifting guys off their feet to deliver them back to their
holding areas. Utter chaos.
 |
| Getting
tackled: More fun in the Philippines. |
 |
Ayaw papigil: DJ Tony getting tackled by a warden.
|
“I
totally forgot that the bouncers could put us under arrest,” narrates The Morning Rush DJ Gino Quillamor. “I was suddenly reminded when one of them
lifted me up by the shoulders.”
 |
| Regine
Angeles and Jinri Park in a sea of girls. |
As the Robbers got through to the other side,
the Cops were released from their holding area and a different kind of chaos
began. Imagine playing as a Robber:
You’d just be standing there letting the girls almost rip your shirt off for a
glimpse of the code underneath.
 |
Robber is traumatized. There’s just too many girls in the game.
|
“First there would only be two or three of
them,” recounts one of the guys. “But
then more would come. And before you
know it, six or eight pairs of hands are on you. All you could do was look at their
faces. Everyone was having fun.”
 |
Police brutality: fourteen girls vs. one guy.
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In the end, two people – internet superstar Ashley Rivera (A.K.A. “Petra
Mahalimuyak”) and journalist Eric
Losloso – took home the millions.
But everyone went home with an experience they would never forget.
 |
| Ashley
Rivera and Eric Losloso bring home the millions. |
Experience Axe’s signature
brand of uncontrollable attraction with new Axe Anarchy For Him and For Her. Anarchy
For Him is a fresh mix of fruity and woody notes for a sweet but masculine
fragrance. While Anarchy For Her is a succulent mix of fruity, woody, and floral
notes for a luscious and feminine fragrance.
Find out more about Axe Anarchy at www.facebook.com/AxePhilippines.
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