BUM shows the young
how to go back to school in style
Standing
out at school doesn’t mean you have to constantly challenge the rules and break
your school’s dress code.
So
before you walk down the crowded hallway again, make sure you’re clad in cool
pieces and armed with the right accessories that would reflect your no-nonsense
rebel attitude.
Taking
off from its successful “Teevolution” campaign, which called forth an outpour
of vibrant colors, bold prints, and graphic ethnic patterns, innovative brand BUM helps the youngsters today stand out by upping
their style quotient and street cred before the school year starts.
Veering
away from the normal and the ordinary design concepts of most local clothing
labels, BUM comes up with stylish yet functional bags that carry the brand’s
style philosophy: the Modern Goth Look with a touch of Glam Rock (think studded
pieces, motorcycle jackets, tapered pants, oversized shirts, and the like).
This
utilitarian concept was made casual by BUM, turning motorcycle jackets into
cropped ones, and with notched collar jackets for boys. They can also go for
the “casual cool” look with chino cuffed pants that allow them to swing from
schoolwork to play without breaking a sweat.
Girls,
who love pieces that can be mixed and matched with their favorite tops and
bottoms, will be delighted to know that BUM has whipped up something new for
them, as well. BUM introduces the rayon fabric for girls and exciting new designs such as 2-in-1 tops, casual
blazers, and blouses with built-in mini designed to look like tunics.
Skinny
jeans and jeggings have also found their way into BUM’s new collection. Stylish
yet comfortable, these pants can flatter any shape and can be worn with a baggy
top, a comfy cardigan, or a fitted jacket to create proportion. Girls with
short legs can pair these with heels (stilettos or knee-high boots), while
long-legged girls can opt for comfy flats.
Making
a statement, however, is not limited to a person’s wardrobe. BUM has also come
up with trendy bags that can complete one’s getup.
Splashed
with catchy, statement patterns, the BUM Tote bag for girls/teens, for
instance, are printed with provocative messages that speak volumes about the
wearer’s personality or mood for the day.
Made of
printed canvas mixed with poly-fine fiber, the BUM Reversible Bag is designed
with eye-catching patterns and minimal accent details. Since both sides (inner
and outer) have designs, it’s like having two bags in one!
Going back to school has never been this cool and fashionable.
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