THE BIG DOME STEPS UP WITH ITS EXTREME TRANSFORMATION
The Smart Araneta Coliseum, also known as the Big
Dome, has been host to numerous iconic moments in Philippine sports and
entertainment history. It is the mecca of the sporting events such as the PBA,
UAAP, and NCAA. At the same time, top music acts that played at the Big Dome
include the Black Eyed Peas, Maroon 5, Kylie Minogue, Lady Gaga, Lifehouse, and
Incubus. It secured its place in boxing and basketball history as the home of
the famous “Thrilla in Manila” and “NBA Ultimate All-Star Weekend.” Apart
from these, the Big Dome also has an enviable place in history as the place
that Blessed John Paul II anointed as “the colosseo of papal audiences.” At
present, the Big Dome hosts more than 250 events a year.
Because of this, the Big Dome treasures its unique
connection with generations of fans, international and local performing artists
and legion of athletic heroes since its first show in 1952.
A NEW UNIQUE VIEWING EXPERIENCE
Fast forward to 2012.
The Big Dome is deep into its EXTREME TRANSFORMATION.
The Smart Araneta Coliseum is treasuring its glorious heritage as well as
leveling up to more state of the art venue features. Not only will its
customers enjoy the prestige of watching their favorite sporting event and
artists in a venue with such a storied history, it will also do so with extreme
viewer pleasure. Michael Noah, Chief Operating Officer of United Promotions
Inc., the management arm of the leisure and entertainment interests of the
Araneta Group including the Smart Araneta Coliseum says, “The Extreme
Transformation of the Big Dome begins with the majestic façade and interiors of
the new Green Gate. The Green Gate welcomes everyone to state –of-the-art
features starting with the larger entrance, improved kiosks for retail,
scanners at the turnstiles for quicker and more efficient audience entry, and a
concourse with LED signages, climate controlled space and video systems.” Noah
further explains, “The transformation gets even more exciting when the
customer enters the coliseum and approaches his new seat. There will be new
flooring, ceilings, lighting and seats for viewer comfort. There will also be
more rest rooms with newer features. ”
Noah said that the Big Dome also boasts of the ideal
elevation and classic coliseum seating arrangement that meets international
standards. “Unlike other venues, our elevation is just right. Audiences,
especially kids who get overly excited during ball games and kiddie shows need
not worry about falling over themselves in steeply-inclined seats. You can have
the time of your life, dancing and cheering without the fear of falling over
the edge,” Noah emphasizes.
Adding to these perks are the conveniences of parking
plus access points to the shopping and dining options in and outside the
coliseum. Through the new parking building’s second and third levels, customers
can enter the coliseum and to their respective sections with ease. There will
be drop off points at the new Green Gate. The South Gate entrance will likewise
be restored allowing access to the coliseum. One can also find a whole lot of
dining and shopping options before and after the coliseum events because
escalators from the Big Dome will transport the customers to the award-winning
Gateway Mall and the upcoming Gateway Tower.
A HAVEN FOR ATHLETES, PERFOMERS AND PROMOTERS
But the viewers are not the only ones to benefit from
the Big Dome’s Extreme Transformation. Even the performers and players are in
for a great surprise.
Athletes and sports fans will rave over the new sports
lighting that will bathe the coliseum interiors. The coliseum’s construction
consultants made sure that acoustics, floor and playing conditions are
excellent and at par with the world’s best venues.
Over at the back of house, promoters, artists and
athletes will love the new locker rooms. The media will also have its
designated press room equipped with all the technological tools to transmit
their stories in real time. During half-time or during intermission breaks,
everyone can enjoy the entertainment and sports club at the front of house.
“You will feel the energy during concerts and sporting
events like never before at the Big Dome after this extreme transformation.
It’s like the Grand Dame of venues is sporting a brand new hair-do like the
Madison Square Garden,
says Noah.
With a transformation as extreme as that, there is no
doubt that just like the Madison Square Garden, the Big Dome will continue to
be the cultural icon of the country.
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